Privacy Policy

OUR PROMISE respects your privacy and promises to earn and keep your trust. At FishTrack, we understand the importance of privacy, and we want you to be as comfortable as possible visiting our site and using its services. All information about you is kept confidential and will not be used in ways that you have not consented, and we will not sell or disclose any information that identifies you to a third party without your explicit approval. We may disclose personally identifiable information in response to legal process, for example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency's request, or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, to verify or enforce compliance with the policies governing our sites and applicable laws or as otherwise required or permitted by law or consistent with legal requirements.

Questions regarding this policy and our practice should be directed to FishTrack Customer Service, by e-mail to, by telephone at 1-800-229-7873, or by postal mail to FishTrack, 300 Pacific Coast Highway, Suite 300, Huntington Beach, CA 92648.


This Privacy Policy is incorporated into and subject to the Terms and Conditions of use. It tells you what information we collect, how we protect it and what choices you have about how that information is used. Most information collected is to enable us to best meet your needs as an action sports participant in a highly customized and responsive manner.


FishTrack does not allow children under the age of thirteen (13) to register because FishTrack must comply with the Children's Online Privacy Protection Act, which prohibits the online collection of personal information from people under 13.


Please note that any information that you reveal in a public forum (such as a bulletin board or chat room/event, comments) will be seen by third parties not related to FishTrack and is therefore not subject to this privacy policy.


We collect information in four distinct areas:

1. Alerts / Newsletter subscriptions: name, e-mail address

2. Membership enrollment and Profile creation: name, address, phone number, password, and information about specific interests (when provided). All Personal information is protected by your password.

3. Interaction with the web site and solution tools: personal usage information. FishTrack presents interactive tools to assist you in making purchasing decisions and weather forecasts, in doing so; FishTrack collects personal usage information for the sole purpose in helping you make the best decisions.

4. Cookies: personal usage information. Please see the "Cookies and Web Beacons" below for more information. FishTrack does not store any credit card information. FishTrack uses a secure hosted service which stores personal credit card data, and manages credit card processing for subscriptions and transactions.


Personal information will not be released to third parties without your explicit permission. FishTrack may provide your information to third parties in aggregate with others' information, which does not allow you to be identified or contacted ("Aggregate Information"). For example, we might inform third parties regarding the number of users of our site and the activities they conduct while on our site. We might also inform a pharmaceutical company (that may or may not be an advertiser on our site) that "30 percent of our users live east of the Mississippi" or that "25 percent of our users have looked into wave forecasts in Orange County." Depending on the circumstances, we may or may not charge for this information.


We use encryption and authentication tools to protect the security of Personal information that you share with us. However, no data transmission over the Internet (or, with respect to our mobile services, over cellular phone networks) can be guaranteed to be 100% secure. As a result, while we strive to protect Personal information, we cannot and do not guarantee or warrant the security of any information you transmit to or from the Site, and you do so at your own risk. We restrict access to Personal information to FishTrack employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.


You always have options on our site. You can opt in to or out of any of our e-mail services. If you'd like to get on an e-mail list, simply go to that area and sign up. If you'd like your name to be taken off a list, follow the "unsubscribe" directions in any e-mail you receive from us. If you have any questions about how seriously we take your privacy, have a look at the other sections here.


To enhance your online experience, we use "cookies" or similar technologies. Cookies are text files placed in your computer's browser to store your preferences. Cookies do not contain personally identifiable information; however, once you choose to provide a site with personally identifiable information, this information may be linked to the data stored in the cookie. We use cookies to understand site and Internet usage and to improve or customize FishTrack content, offerings or advertisements. For example, we may use cookies to personalize your experience with FishTrack (e.g., to recognize you by name when you return to a site), save your password in password-protected areas, and enable you to use interactive products on our sites. We also may use cookies to help us offer you products, programs, or services that may be of interest to you and to deliver relevant advertising on Buoyweather or other websites you visit. We, our third party service providers, advertisers or our partners also may use cookies to manage and measure the performance of advertisements displayed on or delivered by FishTrack. This also helps us, our service providers and partners provide more relevant advertising. For more information regarding third-party ad servers, see "Collection of Information by Third-Party Sites, Ad Servers, and Sponsors" below. We, our third party service providers, advertiser or our partners may also use "web beacons" or clear .gifs, or similar technologies, which are small pieces of code placed on a web page, to monitor the behavior and collect data about the visitors viewing a web page. For example, web beacons may be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page. You can change your privacy preferences regarding the use of cookies and similar technologies through your browser. You may set your browser to accept all cookies, block certain cookies, require your consent before a cookie is placed in your browser, or block all cookies. Blocking all cookies will affect your online experience and may prevent you from enjoying the full features offered at FishTrack. Please consult the "Help" section of your browser for more information.

SECTION 7 -Collection of Information by Third-Party Sites, Ad Servers, and Sponsors

Some of our sites contain links to other sites whose information practices may be different than ours. Visitors should consult the other sites' privacy notices as we have no control over information that is submitted to, or collected by, these third parties. FishTrack sites covered by this privacy statement sometimes may offer content (e.g., contests, sweepstakes, or promotions) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the site activity. We have no control over these third parties' use of this information. The site will notify you at the time of requesting personally identifiable information if these third parties will obtain such information.We also use the services of reputable third parties to provide us with data collection, reporting and web analytics, as well as to assist with delivery of relevant content, marketing messages and advertisements. These third parties may view, edit or set their own cookies. We, our third party service providers, advertisers and/or partners may also place web beacons for these third parties. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by this privacy statement. For more information on how our sites may use third-party ad servers and your ability to opt-out of targeted advertising from such third party ad servers, please see the section below on "Third Party Ad Servers".

SECTION 8 - Third Party Ad Servers

We, our partners and/or our advertisers may use third parties to serve or present the ads that appear on our sites and to conduct research about the advertisements. Below is a representative list of such third parties. For more information, please visit or contact the companies listed below:

  • 24/7 Real Media
  • Google
  • DoubleClick
  • TribalFusion
  • Atlas
  • The NAI (Network Advertising Initiative) is a cooperative group of ad serving providers. The NAI has developed a set of privacy principles to which its members adhere. The NAI is committed to provide consumers with clear explanations of Internet advertising practices and how they affect you and the Internet generally. For more information about the NAI, third party ad servers generally, and the opt-out opportunities available through the NAI, visit


    You can always contact us in order to delete your Personal information from our systems by e-mailing us at You can always update the Personal information that you have provided to us and change your Privacy choices by updating the "My Account" section on the web site. Any other questions? Contact Customer Service.


    FishTrack may change this Privacy Policy at any time by posting revisions to our site. We will not reduce your rights under this Privacy Policy without your explicit consent, and we expect most such changes will be minor. In the event that any changes are made to use of your Personal information, you will be informed via e-mail, and will afford you the opportunity to opt-out of any further use. Your use of the site constitutes acceptance of the provisions of this Privacy Policy and your continued usage after such changes are posted constitutes acceptance of each revised Privacy Policy. If you do not agree to the terms of this Privacy Policy or any revised policy, please exit the site immediately.